IMPROMPTING
Improv comedy collides with AI prompt engineering. Two teams go head to head to build, challenge, and refine prompts under pressure, in a high energy, performer led format that feels like a game show and teaches like a masterclass. The most fun your team will ever have learning the most important skill of the decade.
This is what it looks like when a room stops watching and starts playing.
Say something. Build something.
HIVE CEO Mitch Mitchem trained at The Second City in Chicago, the same stage that launched Tina Fey, Steve Carell, and Bill Murray. He spent over a decade learning one thing those legends all knew: people learn fastest when they forget they're learning.
Imprompting takes that principle and smashes it into AI. Two teams. Three rounds. Total chaos. You're building prompts under pressure, judging your opponent's work, rewriting on the fly, and laughing the entire time. By the end, every person in the room knows how to talk to AI better than they did an hour ago, and they didn't even realize it was happening.
Two teams. Three rounds. Total chaos.
Build
Build a prompt under the clock. The pressure is the point. No hiding, no overthinking, just do it and see what the machine gives back.
Challenge
Judge your opponent's work out loud. Poke the holes. Raise the bar. Everybody learns from watching a prompt win or fall apart in real time.
Refine
Rewrite on the fly. Sharper, faster, funnier, better. This is where the skill locks in, because they're doing it, not hearing about it.
It runs like a game show. It teaches like a masterclass.
Nobody checks their phone. Everybody plays.
They walk out fluent.
A Real Skill
Every person communicates with AI more effectively than when they walked in. Fluency built live, under pressure, not delivered as a lecture they forget by lunch.
Real Energy
The session that makes people look up from their phones and put them away. Controlled chaos and genuine learning happening in the exact same moment.
Real Connection
Teams that came in as strangers leave as people who laughed together over something that actually mattered. That is the networking that produces relationships.
The slot everyone dreads, solved.
It fixes the dead zone.
Post lunch. Day two afternoon. The evening activation nobody wants to attend until they are in it. Imprompting was built for exactly these slots, and the room that comes out is not the room that walked in.
It is a headline you can market.
The only conference this year with an interactive AI experience people actually line up for. That is a registration hook, a social post, and a sponsor talking point, all before the doors even open.
It fills next year's room.
People leave with a real skill they use the next week and a story they tell for months. Consistently the most mentioned session in post event surveys, and the most cited reason attendees come back.
It is built for your industry.
Every session is built from scratch for the audience in the room. Tech, healthcare, pharma, sales, HR, marketing. The competitive format stays the same. The prompts are always yours.
Pick your runtime.
60 Minutes
General session. The full energy, the full reveal, a whole room fluent and fired up inside the hour.
90 Minutes
Competitive breakout. More rounds, deeper play, teams battling it out with real stakes and real coaching.
120 Minutes
The full experience. Extended team rounds, the biggest crowd energy, the version people talk about all year.
Scales from 20 to 2,000 people · Tailored to every audience and industry · In person only
Say something.
Build something.
There is nothing else like this on the conference market. Not even close. Book it before someone in your space does.