Orlando runs on humans making other humans happy.
I'm Mitch Mitchem, and I want to be Orlando's voice on the human side of AI in tourism: how the people who make this city great stay great at it while the tools change around them.
I started on Orlando's stage
Before I ever spoke about AI, I was an entertainer here. I took Comedy You Can Dance To, a show I headlined in Chicago, to Universal Studios Orlando, and I worked CityWalk from 1998 to 2003. I opened for N'SYNC, Jimmy Buffett and Britney Spears. Orlando taught me what a visitor feels when a stranger makes their night. Today HIVE, my company, is headquartered here.
More of the story is on my About page.
Tourism Week, May 2025
I was honored to keynote Visit Orlando's Tourism Week in May 2025, in front of the people who welcome the world to this city. The message was simple. AI will handle more of the work. The part only your people can do, the welcome, the judgment, the care, is where Orlando wins.
Two ways to see it in action
Three volunteers, AI as their new boss, one real business problem, and the whole room in it. I have performed it on a downtown Orlando stage, and I bring it to teams that want to feel where humans still lead.
A conversation about keeping humanity at the center of AI, made for destination marketers.
Watch the episode on YouTubeTHE NEW RULES LIVE, a $97 seat for Orlando tourism
A live half day on Zoom, 9:30 AM to 1:30 PM Eastern. We open with a live Decision Heist, then do real work on what stays human in your job and how to lead it. If you work in Orlando tourism, hospitality or attractions, use the code ORLANDO97 at checkout and your seat is $97.
One Standard seat per code. All sales are final, and you can transfer your seat to a colleague.
Why people ask me back
I am ranked the highest-rated speaker at my conferences, including SHRM's Lead the Change and Informa. Across my talks, 80% of the room signs up for my materials within 5 minutes. HIVE has trained 125,000+ people on AI, and my clients include the Orlando Magic and VISIT DENVER.
Let's talk about your people
If you lead a tourism organization, attraction, hotel or event team in Orlando, I would like to hear what your people are facing. Email me directly at mitch@ahumanhive.com and my team will set up a short call.