F* YOUR FRICTION by Mitch Mitchem, book cover: bold black title with a red asterisk on white

The new book from Mitch Mitchem

F* Your
Friction

What to Say and Do When Systems and People Steal Your Time and Money

You're not crazy. You're not lazy. You're being robbed.

Choose your store

    Opens on Amazon. The revised edition is rolling out now, so Amazon may still show the first edition's title and cover for a few days.

    The problem

    The phone trees. The apps that loop you back to the start. The subscription you can't cancel. The "update" that broke what worked.

    That isn't bad design.
    It's the business model.

    And the receipts are real.

    76%

    In 2024, consumer protection agencies from 26 countries, including the FTC, reviewed 642 subscription websites and apps. Nearly 76% used at least one possible dark pattern. Nearly 67% used more than one.

    Source: FTC press release, July 10, 2024 (ICPEN and GPEN review).

    I wrote this book so you stop taking it. And start taking your time back.

    Mitch Mitchem

    What's inside

    Five ways to fight back

    01

    Curse at the bot, get a human

    The pro tip on page one.

    02

    The Grandfather Test

    Five questions that cut through any corporate lie.

    03

    Fix It or F* It

    Ten seconds to decide if it's worth the fight.

    04

    The Six Friction Identifiers

    Spot the moment a company hands you their job.

    05

    The AI Friction Killer

    Make AI fight for you, not against you.

    Book Mitch to speak

    Bring the book to the stage.

    A keynote on the friction your customers and your people fight every day, with a copy of the book for every person in the room.

    "Mitch Mitchem was the highest rated speaker VISIT Denver has had in the last ten years."

    Jason Lusk, Associate VP Convention Sales, VISIT DENVER

    Second City-trained improviser. About three decades onstage. More than 4,000 presentations to more than 10 million people in 12 countries.

    About the author

    Mitch Mitchem

    Mitch Mitchem is a Second City-trained improviser and keynote speaker with about three decades onstage. He has given more than 4,000 presentations to more than 10 million people in 12 countries.

    MitchMitchem.com  |  AHumanHive.com

    • TitleF* YOUR FRICTION
    • SubtitleWhat to Say and Do When Systems and People Steal Your Time and Money
    • AuthorMitch Mitchem
    • PublisherStoop and Strike Publishing
    • FormatsPaperback, hardcover, ebook

    Bulk orders

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