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(DELIVERS JUNE 25, 2026)
You're not crazy. You're not lazy. You're being robbed.
You will lose 730 days of your life to friction. Not traffic. Not your commute. Friction. The phone trees. The doom-loop apps. The subscriptions you can't cancel. The forms that exist for no reason. The "updates" that break everything that worked.
This isn't bad design. It's the business model.
It's built on purpose, to steal your time, drain your money, and wreck your sanity one polite little obstacle at a time. And the receipts are real: the FTC found that 76% of subscription sites and apps use dark patterns engineered to manipulate you. That's not a hot take. That's a finding.
In F*CK YOUR FRICTION, Second City improv alum, three-time startup founder, and HIVE CEO Mitch Mitchem cuts through the corporate lies to show you why every modern "convenience" has become a con, and exactly how to fight back.
This book is your weapon. Inside, you'll get:
The Grandfather Test - five questions, thirty seconds, that cut through any corporate lie.
Fix It or F*ck It - the decision framework that ends paralysis in ten seconds flat.
The Six Friction Identifiers - how to spot the moment a company has quietly assigned you their job.
The AI Friction Killer - the only weapon that scales, if you use it right.
The Receipts - who profits from your wasted time, and why they'll never stop on their own.
The Reclaim - how to take back the hours, days, and years they've already stolen from you.
By the last page, you won't just be aware of friction. You'll be a trained, unapologetic Friction Fighter.
Once you see it, you can't unsee it.
(DELIVERS JUNE 25, 2026)
You're not crazy. You're not lazy. You're being robbed.
You will lose 730 days of your life to friction. Not traffic. Not your commute. Friction. The phone trees. The doom-loop apps. The subscriptions you can't cancel. The forms that exist for no reason. The "updates" that break everything that worked.
This isn't bad design. It's the business model.
It's built on purpose, to steal your time, drain your money, and wreck your sanity one polite little obstacle at a time. And the receipts are real: the FTC found that 76% of subscription sites and apps use dark patterns engineered to manipulate you. That's not a hot take. That's a finding.
In F*CK YOUR FRICTION, Second City improv alum, three-time startup founder, and HIVE CEO Mitch Mitchem cuts through the corporate lies to show you why every modern "convenience" has become a con, and exactly how to fight back.
This book is your weapon. Inside, you'll get:
The Grandfather Test - five questions, thirty seconds, that cut through any corporate lie.
Fix It or F*ck It - the decision framework that ends paralysis in ten seconds flat.
The Six Friction Identifiers - how to spot the moment a company has quietly assigned you their job.
The AI Friction Killer - the only weapon that scales, if you use it right.
The Receipts - who profits from your wasted time, and why they'll never stop on their own.
The Reclaim - how to take back the hours, days, and years they've already stolen from you.
By the last page, you won't just be aware of friction. You'll be a trained, unapologetic Friction Fighter.
Once you see it, you can't unsee it.